Our vfx team joined up with director Fredrik Callinggard and Bully Pictures to create this vfx driven spot for Ikea US. The challenge was to create a seamless effect of an Ikea kitchen coming to life, in perfect timing with the movements and actions of the people using it.

To achieve this we used a combination of motion control and CGI, our supervisor attended the shoot in New York to coordinate all the passes that we would need for this. Many of the elements were created in CG, then they were animated and matchmoved to get just the right flow and rhythm into the spot. Before compositing it all together, we carefully did the lightning and rendering on all the CG to give it a photo real look.

DirectorFredrik CallinggardProductionBully PicturesProducerJason Forest